The Alabama Department of Economic and Community Affairs (ADECA) officially launched the state’s electric vehicle education and marketing program, known as Drive Electric Alabama, in Birmingham on Nov. 29.
Alabama Gov. Kay Ivey attended the announcement and voiced support for Drive Electric Alabama and the inaugural marketing campaign, known as “Electric Gets You There,” which stresses the cost savings associated with electric vehicles as well as EVs’ functionality.
The campaign features television, radio and digital advertising, as well as billboards and events aimed at increasing Alabamians’ awareness surrounding EV technology, affordability, charging and other related topics.
Click here to learn more about Drive Electric Alabama.